To see the various activities organized by Chinapartners for the Consortium for the Protection of Grana Padano Cheese, at this years 2009 Shanghai SIAL, take a look at the video below:
PROJECT SUMMARY:
The Regione Lombardia, Unioncamere Lombardia (the Union of Lombard Chambers of Commerce) and the Consortium for the Protection of Grana Padano Cheese, with the coordination of Montangero|China, are the promoters of the Crossroads project. The scope of the project is to blend two different culinary cultures, both rich and radicated in their own [...]
N-Dynamics has just completed a research on the process and decision-making behaviour of Chinese consumers when they shop for groceries.
The research is divided into two sub-sections:
- general grocery shopping process
- grocery shopping process for imported food
By the end of 2007 there were 25,570 registered foreign investment food enterprises and branches in China, including 11,637 food production enterprises, 5,406 food enterprises in circulating field, 8,527 catering enterprises.
Shanghai ranks the first in the whole nation and has the most foreign investment food enterprises: 1,586 food production enterprises, 1,247 food enterprises in circulating [...]
La cosiddetta “guerra dei prosciutti” in corso tra Italia e Cina ha avuto una felice svolta lasciando intravedere un nuovo e promettente futuro per i prodotti agroalimentari italiani.
Il primo carico di 200 prosciutti di S. Daniele, superati i controlli sanitari, ha ufficialmente varcato la frontiera della Cina per avviarsi verso le tavole dei cittadini [...]
On May 14th Enrico Montangero, CEO of Montangero|China and Strategic consultant for international markets for the Consortium of Grana Padano Cheese, was the keynote speaker for Grana Padano at the 2008 Shanghai SIAL.
The Crossroads project, carried out by the Region of Lombardy, the Union of Lombard Chambers of Commerce and the Consortium for the Protection of Grana Padano Cheese, is to blend and bridge two different culinary cultures, both rich and rooted in their own countries: the Chinese one and the Lombard one, through the creation of [...]
1. WHY CHINA
The proliferation of sky-scrapers, luxury hotels, supermarkets, restaurants, high-speed subways and advertising, as well as the presence of attractively packaged foreign products on local shelves, are all strong signals that China has changed since its economy opened in the 1980s. China continues to secure a steady spot in numerous newscasts around the world.
China [...]
IL PROGETTO:
In occasione della partecipazione alla fiera FHC 2007 a Shanghai (14 – 16 novembre 2007), e nell’ambito dell’esecuzione del programma per le Campagne Informative di Prodotti Agricoli ed Alimentari in Paesi Terzi, sottoscritto da Promos e Confagricoltura Lombardia, con il sostegno di AGEA e dell’Unione Europea, sono state svolte azioni promozionali finalizzate ad incrementare [...]
This project is founded on the belief that approaching a new market requires an understanding of its people, culture and local habits. If the new market is China, it is a brand new world for western newcomers to discover. How can Lombardy’s exquisite food products fit into China’s well rooted and delicious cuisine?
The three [...]
